Business is about influence, or leverage. Your book that you will author is a tool to leverage your credibility. And the first step in preparing your mind for success is to see yourself as an expert. Another way of looking at this is that you must sell yourself first to your dream of the possibility of becoming a best selling author.
So there are really two sales that must take place: the first sale is the one you make to yourself. The second sale is the one that actually produces money for you when members of your target audience complete the transaction with you.
To master the sale to yourself it is imperative that you write your own book. No ghost writer. You want your voice to come out strong and clear. One of the concepts we will discuss is your UPP which stands for your Unique Personal Propositionwhich means your unique story. There is nobody better to get your message out then you! No one else has your story. Remember that the main reason people come to the Internet is to solve problems.
The purchasers of your book want your guidance. So you are paid to provide solutions to the problems that keep people up at night.
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