High Tech is High Touch
There are two components to this powerful marketing tool the website itself, coupled with a well thought-out online strategy. Done right, heres what a website and online strategy can do for you:
Build relationships. Marketing your law firm is about creating and sustaining a trust-based relationship with your intended and current clients. A good website and online promotion strategy can do just that, without requiring more of you precious billable hours to be present in your clients and prospects lives.
Tap new markets. Why do clients come to you in the first place? Is it because they have a real problem, an immediate need, and no choice but to hire an attorney? What if you could tap a less crisis-driven, more pro-active market that provided you with more predictable and longer-term cash flow? Amazingly, an integrated online/offline marketing strategy, centered around your website can do that for you.
Accelerate your sales cycle. By the time someone calls you, chances are theyve already visited your website. With the right online approach, you can increase a prospects confidence that your firm is the right one to call,...
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