How To Make A Good Landing Page – A Quick 5 Point Checklist
When doing PPC advertising the landing page plays a significant role in your success. A bad landing page will kill even the most targeted visitor and he will leave your website. With more PPC ad networks putting a lot of emphasis on Quality Score and related pieces it becomes even more critical to have a great converting landing page. Here is a quick checklist that will help you to evaluate your landing pages and to make better ones if needed.
1) Call to Action
Are you telling your visitors what to do or do you let them decide what they should do (most likely leave your website using the wrong exit)? A clear call to action is necessary (!) in making a good landing page. The visitor needs to recognize immediately what the (landing) page is trying to sell him/her.. Use very clear readable text (extremely easy to understand). Use large generic fonts and eventually spice them up with unique graphics and icons. Be careful not do over-do it, because you do not want your sales pitch to be lost in the middle of a freakin image war. 😉
2) Match the look and feel of the existing...
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