Here are several suggestions on how you can improve on your color printing ads to generate more response you could ever imagine:
1 A free prize or gift will always get people to keep your ads. People are generally excited every time they see or hear the word free. Thats why having it written in your copy can do a world of good of making your print ads valuable to your target audience. And dont just give the freebie immediately. Create a contest or a puzzle before they can get the prize. Keeping them occupied with your ad makes it easy for them to hold on to your material longer. The more chances for you to convince them of buying from you.
2 Always remind your target readers of their issues and make sure that you position yourself in your color printing ad that you become the only solution to their problem. Post questions that they will have to answer with either a yes or a no.
3 A donation to a charitable institution always convinces people that the act of buying from you makes them more generous and socially conscious.
4 Testimonials, especially coming from a famous person, establish your credibility and quality. Include a picture as well as...