Being the owner of an online business is one of the best feelings I know.
The startup costs are very small in comparison to starting a “dirt world” business. Before the Internet, setting up in business was a high risk activity. You could invest thousands in an idea that you really believe in only to find and nobody else believes in it. I’m sure you’ve heard the statistics : ninety five percent of new startups fail. Not a great figure, it has to be said.
I’m not saying that starting an Internet business is likely to succeed any more than a regular business but the risks involved are much smaller. You could start up fifty online businesses for the amount of money you may have invested in a real world business. That is quite a powerful fact. On the Internet you have room to fail. You just have to pick yourself up and try something else.
Another reason setting up an Internet business is a smart decision these days, is the fact that more and more people are parting with their cash online every single day. No, I’m not talking about credit card fraud, I’m talking about consumers starting to prefer the online experience...
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