Most people starting a business forget about the most important part. They spend loads of time picking just the right product or service to sell. They’ll carefully weight the best kinds of office equipment to buy. They’ll even fuss endlessly over their workplace decor.
But none of that holds a candle to what is most assuredly the core of any new business: you can’t succeed until you master prospecting and selling!
“But I’m really good at what I do. Won’t word just get out and people will find me and want to buy?” you say.
Don’t bet on it. We live in a busy, crowded world where thousands of businesses are shouting their marketing messages. If you don’t get in there and promote — and promote WELL — your customer base will resemble a trickle more than an avalanche.
Here are several proven methods for finding lots of new prospects and turning them into customers. Then I’ll show you an exceptionally EASY way to do all this on a shoestring.
1) Get a web site, get it listed on search engines, and let your site grab prospects 24/7. By now you’ve surely seen scads of small...
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