Only in the age of information marketers finally understood the power of a web page. 75% of potential customers firstly do an online research and only then go shopping for whatever they looked for. The question is rather up-to-date but the answers vary. Some experienced copywriters already possess some ideas about good strategy that attracts customers to a web site. The truth is that there is no definite plan; there are only ideas and principles. The site may be well designed, content literately written, but the number of clients still stays close to zero. These tips are for marketers to start with: The majority of internet users do not look for loads of informative passages online. The interest lies in brief and laconic summary of what is offered. Instead of scrawling down the endless page, the user will switch to another site that does not require to reads loads of unnecessary information. Take a closer look at your web page and see what can be taken out of it with no harm for the rest. It is harder to analyze what youve written yourself, so you can ask for assistance. The main aim is to make the text more easy and attractive to read.
There is nothing attractive in a...
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