I think that we all know now how important backlinks are for the search engine ranking success of our web site. I also think that we all know now that one way to get these backlinks is by doing link exchanges with other sites. (For the uninitiated, backlinks are links on other web sites that point to ours.)
But do we know that there are various things we need to check before agreeing to exchanging links with another web site? After all, the whole point of exchanging links with others is to benefit from the ranking of their web sites. It is therefore imperative that we investigate ahead of time as to whether exchanging links with another site is to our advantage or not.
I have thought about this whole idea of link exchange preparation and came up with a 3-step process that involves an analysis of 3 pages of the web site we want to exchange links with. The 3 pages are:
– the home page where we will need to check 7 things about that page,
– the directory page: this is the page that contains a list of categories that the site has put together in a bid to organize its link exchanges. We need to check 7 things here,
– the backlink...
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