How to Make Your eZine Work for You Long After It’s Published
If you publish an email newsletter, do you convert the issues to HTML and archive them on your website? If you haven’t been doing so, you should start now, today.
“But the free mailing service I use already archives them.” you say.
That’s great! That means the search engines will find that many more links to your site online. But it is worth the effort to put them on your website also. You can do it simply and quickly.
First, here are three good reasons why you should take the time out of your busy schedule:
1) It shows your subscribers and potential subscribers that your newsletter is a vital part of your service to them. Isn’t it worth preserving for posterity?
2) Your newsletter will contain many keywords — those subjects for which people and consequently search engines often search. If you submit them to the search engines, they’ll draw traffic to your website. You can create an index page for them and put them all in their own directory, or even put them on their own domain, and submit it to the search engines and...
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