Many entrepreneurs hate selling. The trouble is you cant have a business if there are no sales! So what would it be like if you didnt have to sell yourself at all? Theres an old marketing mantra that says, Its not the sausage that sells, its the sizzle. What would it be like if you and your personal brand had so much sizzle that people searched you out?
Here are five ways to shift from selling to sizzling:
1. STAY CONNECTED TO YOUR PASSION
Running your own business takes courage. And theres a good reason why you embarked on this journey in the first place. What was it? Remember why you chose this particular business as opposed to something else, because theres something about it you really love. Think about the difference youve made to your customers lives, helping them to be more confident. Reignite your sense of passion and purpose, and youll notice an immediate shift in your attitude and enthusiasm.
2. CREATE A BUZZ ABOUT YOU
We all know people who can walk into a room and create a buzz. There is something about their energy that is really compelling. And often they have an air of mystery about them. YOU are your product, and as a personal...
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