Do you often have the thought that your business would operate so much better without customers and all their demands? They want this, that and the other all of which interrupts your day! But customer expectations are what drives your business and keeps them coming back.
Do you know what your customers are expecting of you? If not, how can you find out? What will understanding their expectations do for your business? In this article we are going to look at expectations and how its important for you and your business to know what they are.
What Do They Expect?
Not many businesses endeavour to find out what their customers want! Owners assume they know. Big mistake! If you want to grow your business, find out what your customers expect of you. How can you do this? Ask them! Why not have an Expectations Week. Tell your staff that this weeks goal is to ask customers what they expect of the business. Set a target of approaching a certain number of customers a day and just ask, If I was to ask you what your top 3 expectations of doing business with us are, what would they be?
Alternatively you could put out an Expectations Book and ask customers...
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