So you want to market your eBay business? Well, you probably wont have too much luck with traditional marketing methods theyre just not targeted enough. The best way to do things is to pay for targeted advertising, which comes up when people search for keywords you specify: theyre looking for exactly what youre selling, and so many of them will click on your ad.
On eBay.
You might not have noticed that eBay offer this kind of advertising, but they do. You can pay them for a small ad that will appear above the search results (next to the banner ad) for any keywords you want. Buyers will then be able to click through and get to your eBay store and you only pay for clicks, not for views. You can also set a budget for how much you want to spend, and your ads will simply stop if they go over-budget.
If you do this, it is best to create very targeted ads for specific products. Buy a specific model of something as your keyword, and write how much you sell it for in the ad this will be more effective than just advertising across the name of a whole category.
There are some products that this approach simply doesnt work for, though, and you might be better...
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