Anyone whos started his or her own business (be it brick and mortar, online, even something as simple as garage sales on the weekend) will tell you that the most important aspect to keep your business going (and so you make profits) is marketing.
Starting out with something as simple as a garage sale, think about what types of marketing there are. Most often youll find sharpie-scribbled cardboard signs stapled to telephone poles with a big arrow pointing in the direction of your business. Now, you might laugh and say that isnt marketing, but in reality thats fundamentally all there is to marketing. You have a product or service and you want people to know about it. Simple as that.
Continuing with the garage sale analogy, there are plenty of other ways you can market yourself. Im sure youll tell your neighbors and friends. And maybe youll even post an ad in the PennySaver or on Craigslist. These are all forms of direct marketing.
Possibly the biggest factor to a garage sales success is its location. If you live in an apartment, youre obviously very limited to how successful you can become. In an apartment complex there just isnt very much room to display...
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