Shopping Cart abandonment is the process of a customer adding things to their shopping cart with intent to purchase then never finalizing the purchase and if youre running an eCommerce store its likely to be costing you lost revenue. Some online store see figures up to 68% abandonment, over three quarters of their customer who place products in their cart do not finalize pay. This article is going to look at how you can minimize the impact of shopping cart abandonment on your sales.
Like all problems, In order to tackle the problem we firstly need to know what causes it. There are a multitude of reason why people abandon their carts, speaking to online customer and store owners we have pin pointed what we think at the top ten reason people doing finalize a purchase and were going to give you some guidance on how to avoid each one.
1. Cost of Shipping too high and not shown until checkout: Sticker Shock does not just happen on products, its as much a problem with the shipping costs on your store. Especially if you sell low priced items. The best way to limit this is to make sure your customer know how much the delivery is going to cost them as soon as possible....
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