What motivates the people who visit any website to buy?
This is the one question that every Internet Marketer is seeking the answer to. If you know how to motivate people to buy, then you can increase your sales and your conversion rate. And wouldnt that be good for your profit and your business?
So what motivates people to buy?
It is often said that you should give people what they need, because that is what they are going to buy. That may well have been the case once but sadly today society has changed and people no longer buy what they need.
Instead they buy what they want and what they crave hence people struggling to put food on the table, but have a 42 plasma TV, satellite system and a bottle of Jack Daniels!
You need to pitch your product not as something they need, but as something they absolutely must have; make it so they crave your product and absolutely must get their hands on it.
People also buy because they want to get pleasure from what they buy. Someone doesnt walk into a car dealership and buy a top of the range Mercedes because they need it; a Skoda or Toyota would have done the job just as well.
They buy the...
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