The ever-increasing level of competition in the Web these days is like a mad scramble for most businesses, with thousands of sites and affiliates boxing-out each other for niche markets, increased traffic, and higher sales.
Website and business owners who spend money on optimizing their websites in the search engines want to know they are getting a good return on their investments. SEO firms and experts need concrete numbers to show that the campaign is working, and that they should continue to invest in optimization.
According to the experts, there are several good reasons why you should measure your SEO efforts, so that you wouldnt get astray in terms of direction or investment. First, you need to justify how much you’re spending to management, your client, or whoever holds you responsible for getting traffic to your website. Second, is to make sure that all the time and funds you’re spending on SEO is actually working. Third, to enable you to secure more money for next year’s SEO budget. And lastly, to enable you to stay competitive always.
It is also notable to take note that you should understand industry averages, such as how much...
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