Make no mistake. the most impressive looking and product-rich web site will fail to convert visitors into paying customers if they are unable to more quickly and easily find what they are looking for. There’s a lot of competition out there. Develop and design a web site that’s easy to understand and use, and you’ll attract more than your fair share of visitors – visitors that will return, and buy, again and again. Fail in this, and the only one’s smiling will be your competitors.
How do we accomplish this? By utilizing intuitive navigation techniques. Use them in the development and design of your web site; then sit back as hordes of satisfied customers return to your internet business on a regular basis. And you’ll find when marketing online, return business is your key to significant and effortless profits.
Ok, so what exactly is intuitive navigation – and how do we design it into our web site? I can tell you what it’s not. It is not flashy, creative designs that entertain and distinguish you from the other ‘dull’ web sites out there. Simply defined, intuitive navigation implements a familiar and...
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