Why is planning so important? Just take a look at those dot.com failures in year 2000. Many of them failed because of poor planning! Some of the factors contributing to their failures included not knowing the market, the competition, and the environment of the business. These could be avoided with proper planning. It is essential in todays world of internet marketing that detailed planning be conducted.
The following steps are useful to your planning:
Research is the first key step in the process. It is necessary for you to know your product, your competitors, your target market, and what each of them provides to its consumers. In this planning phase, list the benefits and the potential disadvantages of the product that you are selling. In this way, you actually foresee the potential problems and you can develop corrective measures to handle such issues.
Next, you need to decide what type of campaign you will run for your business. You need to consider your budget, your staffing needs, the time-frame for the marketing campaign, just to name a few. There are other questions that you may need to ask yourself depending on your situation. From the...
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