Search Engine Optimization
Search Engine Optimization, which is a craft of modifying a web site to rank highly in search engines, has been around since the first index-based search engines were launched, which is around the mid-90’s.
In the early days, you added popular words to the header tags of each page, and whenever someone searched for those keywords, they showed up in the search engines.
However, search engines have advanced, as well as the search engine optimization (SEO) industry. In order to compete with Google’s army of Ph.D researchers, search engine optimizers struggle to keep up with the latest theories and conjecture about how the carefully-guarded and always ever-changing search engine algorithms work.
Below are some examples of factors that can affect your search engine ranking:
Number of links to your web site from related web sites
Number of years for which your web site’s domain name is registered.
Age of a specific page on the page
Quality of writing on the page
Use of headings within the text
Number and frequency of updates to a page
Use of keywords in the URL