Lets first define what we mean by a core competency. We will then introduce the 3 Core Competencies, and spend our time understanding how they can dramatically increase your success.
The term Core Competencies refers to those essential elements in the sales process that most directly impact your success. These elements are controllable and measurable, and sales professionals can be trained to be proficient in these areas. Unfortunately, many sales organizations and individuals lose focus distracted by peripheral activities or sophisticated systems that track dozens of different activities when only a handful really matters.
Without a foundation built upon these essential elements or Core Competencies, and because of all the distractions and roadblocks an organization is susceptible to today, results can be mediocre or less.
Take a look at the following list of items that are prevalent in the sales cycle, and select the items that you believe are absolutely essential to your success.
-> Closing Sales
-> Developing Prospect Lists
-> Setting Appointments
-> Running 1st Appointments
-> Working Qualified Prospects through the...
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