So youve written your web copy, and youve got it ready to review. Youre ready to post it online and you want to start selling your product and service. However, you are not sure if it is ready to go online and you are not sure if you have the best copy that fully and accurately describes you, your product and service, and what you feel about it. Its time to review it: but how? First, you need to remember that you need to shed the skin of the writer and put on the fur of the reader. You, the Internet reader, are not interested in every single word of the copy: you need to get the information at one click, at one go, and get a lot of this information without having to go through every single word, but by looking quickly through the copy. In order to test this, you may need to have a few friends on hand. Skim the copy and see if you get the information immediately. Does the copy interest you at first glance? Dont read into the sentences too much: see if the copy stands out and if it entices you to start at the beginning and read more.
Remember, a copy is your magic ticket to getting a casual reader to start reading your work and going through your website. It could well...
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