How to Save Big Bucks in Purchasing High Quality Stock Photos.
Pictures and graphics are one of the most important elements that a company uses to create brand awareness and communicate its message. Ever wonder where those images come from? The general term for these images is stock photos and the evolution of digital photography has caused a revolution within the stock photo industry. In our business of selling trade show displays and designing graphics for these displays we are constantly challenged with how to develop a graphical message that is suitable for trade show graphics. Trade show graphics are considered large format printing and it has its own set of challenges, especially when it comes to finding high resolution photos that when printed look presentable. Many of you have probably taken an old 35 mm picture and blown it up to a poster size graphic only to see the quality deteriorate that it only looks good when your fifteen feet away. Imagine taking that same picture and making it 7 feet tall by 10 feet wide. Yikes!
If youre the likes or Nike or McDonalds its no big deal to arrange professional photographers to take high resolution digital...
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