The best way to seek out your competitors is to try and buy whatever product or service it is youre planning to sell. Enter the market as a customer, and find out what options you would have.
Where to Look.
It might be tempting to just use a search engine and go by the results that turns up, but you have to remember that plenty of business still takes place outside the Internet. You should also make sure that you pay attention to more traditional methods of advertising, such as the yellow pages, or your local newspaper. Its worth cutting out and keeping any ads you find, as they can be good to refer to when its time to start your own marketing.
Do What They Do, But Differently.
Notice that I said differently, not necessarily better. Dont assume that youll be able to improve on established businesses if youre doing the exact same thing as they are they have years of experience, after all. What youre trying to do is distinguish yourself in the marketplace, so that people who are looking for something specific in your chosen industry will come to you.
There are a number of tried-and-true ways of altering existing products to make them succeed in...
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