Ok, so you’re passionate about your website, you love talking about your subject and you’re excited to share your knowledge, information, and maybe your products and services with the world. But how do you share your enthusiasm with your readers without coming across like you’re making a pitch? How do you sell your products or services without ‘selling’ them.
No one likes a sales pitch and as soon as a reader senses they’re being ‘sold’ they’re likely to click away from your article. Yet quite often, in order to motivate your reader to be inspired enough to visit your website, you need to give them a bit of a pitch. Here’s how to motivate a reader to action, without selling them.
The best way to motivate your reader is to provide them with a benefit. One of the reasons tips and how to articles are so popular is that they offer a reader an immediate benefit. Ten tips to make more money today. 3 steps to looking ten years younger. The secret to retiring early. These are all examples of article headlines that promise a benefit. When your article offers content that follows through on your promise, readers...
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