In October 2004 when my book Your Retirement Masterplan (How To Books ISBN 1857039874) was published I participated in eleven 15-minute live interviews on local radio over a period of just five days.
The results were highly encouraging; the book leapt from nowhere on Amazon.co.uk to position 194 out of 3123 competing titles and eventually grabbed the No.1 spot for its core keyword (retirement) where it remained for nine months.
I am shortly to repeat the broadcast exercise for my newly published tome “How to Earn Money in Retirement” (How To Books ISBN 1845281128) but before doing so I am already off to a head start
Although this title does not hit the bookstores until Monday 8 May 2006 it already ranks at No.47 out of 3453 competing titles on Amazon.co.uk which means of course that the book is already selling in big numbers online thanks largely to the success of its predecessor and the initial boost it got from radio promotion.
These promotional interviews are arranged by my publishers media consultancy and I do not require to visit a single studio to take part; they are all conducted over the telephone, sitting at my desk at...
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