Most advertising campaigns by De Beers feature their famous slogan A Diamond is Forever. Consequently, women seldom sell a diamond and often feel uncomfortable buying diamonds previously owned by other women. There is a sentimental aspect to diamonds that is very different from other tangible assets like boats, houses or automobiles. However, there are occasions when consumers need to sell their diamonds and, unlike the used car market, there is not a well-developed method for consumers to sell their diamonds.
As a consumer, you face some unique challenges when trying to get the best price for your diamond in a safe and comfortable manner. Your starting point is to know exactly what you are selling. This is much easier if the diamond has a grading report from a major laboratory like the GIA or AGS. You have more of a challenge if there is no formal grading report. In this case, you need to find an independent appraiser who can evaluate the diamond and determine its quality and potential value.
Once you know your diamonds specifications, you can find the current retail asking price by checking with online retailers to see what similar diamonds are selling for...
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