MLM businesses sometimes have a problem regarding corporate image because it if often hard to tell a legal MLM enterprise from the scams, although there are lots of legitimate MLM businesses operating in many states in the U.S. and in other countries. Neophyte firms may call their operations “home-based business franchising,” or “affiliate marketing.”
The bad thing about MLM businesses is that larger emphasis is placed on the recruiting of sellers than the selling of the actual product. In the present economy, there is simply no need to sell consumers the overpriced products that MLM firms usually offer, and they lure other people in to securing memberships with the promise that succeeding memberships will make them unimaginable amount of cash.
So it is important for consumers to differentiate legitimate MLM businesses from the fraudulent ones. Here are some giveaways:
1. Use of celebrities to attract clients
A lot of MLM ventures in the present are attempting to associate their businesses with celebrities to give them credibility and appeal to buyers. It is important to remember that these celebrities did not earn their money...
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