Critical judgment. . . it’s an obstacle for us as sales professionals and persuaders. Our main goal is shutting down the inner critics of the people we’re selling our products or services to. This can be accomplished by getting them out of their lives and showing them what could be, something bigger and better.
It’s lucky for us, as sales professionals, that everybody, absolutely everybody we’ve ever talked to, has something amazing going on in their minds. We all have an image of utopia in our minds. And as we talk to our clients and prospects, they have an image of themselves with your product or service and what it would do for them, how it will feel to have it do the very things that would equal their Utopian mindset.
When your prospect is talking to you about what you do, your products, your services, they have already created an imagine in their mind of what you have to offer and how they might interact with it and benefit by it.
Unfortunately for many sales people out there, they do themselves the huge disservice of taking their prospects away from that perfect vision. Fortunate for us, we’re not most sales people and we...
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