Here are a few tips to help a truly great site become even better.
1. The Latest Grey-hat Wheeze.
Link farms, scraping, fake directories; whatever it is, get in there! If a newbie webmaster forum is buzzing about it, that’s the time to take it up. Put it on your main breadwinner, and wait for the hits to come in.
2. Over-optimisation.
Give the search engines what they want. Make damn sure they know what the page is about. Seven word image names, ten word ALT tags, hidden text, three H1 tags, that’ll tell the b**tards. Top of Google’s first page for you. Your clients swoon at your mAd skILLz. Respec’!
3. No Optimisation.
Google is run by Gods with brains the size of watermelons. Their algorithm is sentient. Whatever tricks you try won’t work. So don’t try any. And when your site gets booted in the next update anyway, defend their right to do so, piously.
4. Content Generators.
Life’s short. So much work, so many Stargate downloads to watch. Automate your content generation. Software is there to make life easier. Slap together RSS feeds, auto-generated text, free articles and...
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