Email marketing is the revolutionary way of selling ideas or products to clients through the use of emails. It took then place of snail mailing or sending product information through the post office.
Email marketing is now widely used by internet marketers, not only for product information but to acquire as well as maintain their clients. Others use email marketing to keep important information about their clients and use these to profile them as to their wants and interests.
To say the least, email marketing has become a very useful tool as it is not only efficient but also cost effective. Imagine the time it would take and the cost involved in sending thousands of letters just to announce your product to prospective clients. With email marketing, you can send any information, at any time and with the least cost.
However, despite the advantages offered by email marketing, majority of those who are using the strategy to market their products are faced with some difficulties identified with email marketing.
If you come across a website asking you to sign up for a free newsletter or free recipes, would you sign up and reveal your email? A recent...
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