How to Take Your Law Firm to the Next Level
If you can confidently answer “yes!” to the following metrics, then youre ready to take your practice to the next level:
Is your firms mission perfectly aligned with your market?
Do your marketing efforts create exactly the relationship your customers most want and need?
Are your services well packaged, presented with a Whats In It For Me? punch, and priced at various levels?
Do you know exactly where and how to promote your firms services?
Does your marketing system routinely and predictably create the kinds of new customers your business requires?
What happens next in many successful firms, however, is not good news. Instead of sticking with whats created success in the first place, the focus shifts away from a marketing mindset. Instead of being an essential lens through which people in your firm view their role, marketing as an every-day focus fades from importance. After all, why continue to invest the time and resources on marketing when youve got more business than you can handle now anyway? And shouldnt you spend time on whats now important, like internal...