How To Think Like A Publicist To Achieve Like A Star
Have you picked out your Oscar’s night outfit? I have. You should. Have you thought about what you will say when you accept your award? I have. You should. At least in your mind, that wonderful playground for imagination. The very place we are going to venture today for great publicity ideas. Razzle, dazzle, sparkle, and shine. Isn’t this how we think all those stars get to the Oscars in the first place? However, it’s less glitter, and more planning that creates the reality. First comes the dream, then the work, then usually a host of disappointments to test the resolve, then a series of small successes, and then….publicity. It is a fairly predictable road, but often as business people we forget to plan our own personal Oscar’s night. We also miss the key ingredient, publicity. Marketing is what gets you in front of your target market to make the sale. Publicity is the spot light that shines on you and solidifies you with mass appeal as the popular expert in your field. You drive marketing to your buyers. Publicity drives the masses of buyers to you.
When your focus has been...
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