If you cant measure it, you cant manage it. Its a clich, but its true. As an online business you have understand how many visitors your site receives. You have to know how much time they spend there, where they come from, and what pages they view.
Page View/ Page Impression the number of times a web page is accessed, regardless of how many hits generated.
Unique View – A page view by a unique person or robot. If a someone has visited your web page yesterday, and they are returning today, their visit would qualify as a page view. The visit yesterday would qualify as a page view since it is the original page view within the measured time period.
Referrer An external page that links to your site. By studying your referrers, you can determine who is linked to your site. Understanding your referrer data can help you where your search engine traffic is coming from.
Counters
Perhaps you remember seeing page visitor counters on website you have visited in the past. You may have seen a box showing that you are visitor number 37. Counters are normally located in the bottom section of a web page. Page counters are a sign newbies. They are ugly...
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