How to Use E-Mail “Cold Calls” Without Falling into the SPAM Trap!
“Spammers have just about destroyed e-mail as a legitimate selling tool, but there are still ways you can use it to open communication rather than shutting it down right off the bat. E-mail is still a totally appropriate way of communicating with someone — as long as you use language that doesn’t trigger the “salesperson” stereotype.”
First, we’ll take a close look at one example of a “cold introduction” e-mail that uses the traditional sales mindset.
Then we’ll apply the Unlock The Game mindset so you can get an idea of how to create e-mails that won’t trigger the negative “salesperson,” or even “spamming salesperson,” stereotype.
On the surface, it looks innocent enough, but take a moment and ask yourself what your instant reaction would be if it arrived in your e-mail box.
The problem is that this message violates the core principles of the Unlock The Game mindset by creating the impression that the sender’s only concern is making a sale. How?
There is a better...
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