How To Use Jewelry Store Software To Increase Sales Through E-Mail
Do you have a customer e-mail list? If you have installed a quality jewelry store software program, the answer is probably yes.
But are you using your jewelry store software effectively? If not, you could be missing some important sales and profits.
Jewelry Store Software: An E-Mail Campaign Begins with Your Personnel.
A quality jewelry store software program makes it easy to create and maintain a customer e-mail list. But if your store personnel have not been trained to ask for e-mails, you are probably missing a lot of names. Both training and incentives can help change that.
When requesting an e-mail address, always ask permission to use it for promotional purposes. For example, you might say something like, From time to time we send out exclusive sales offers and information to our e-mail customers. Would you like to be included? Emphasizing the word exclusive will make it extra appealing.
If the customer says no but will allow the e-mail address to be stored for personal contact use, your jewelry store software should create a separate file for such email...
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