A design brief is a written explanation of the objectives you wish to achieve from your design. The design brief also covers milestones, possible problems, your design tastes and information such as target audience.
Most importantly of all, the design brief enables you and the designer to discuss any differences in opinions before any work takes place. Agreeing a solid design brief will save time and money further down the line.
This article outlines some of the most important factors to consider when writing your design brief for a new website.
Company Profile
Start your design brief with a short, honest synopsis of your organization or company. Don’t take this information for granted, and don’t assume that the designer will necessarily know anything about your industry sector.
Tell your designer:
-> What you do
-> How long you have been established and how many staff you employ
-> Do you have a niche market
-> How you fit in to your industry sector
Your Goals
Good design can have a huge influence on how successful your company is at achieving its goals. Deciding these goals...
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