A press release is the most effective way to generate free publicity for your business or organization. A well-written press releases can generate mountains of coverage, and most of the time, that coverage will be more in-depth than any ad. Writing press releases are tricky; since theyre targeted mostly to journalists, the focus, style and tone is different from the typical business document. The following tips will help you craft a clear, creative press release.
THE BASICS
Like any news story or announcement, a press release must be spun — that is, it must have a particular angle interesting to journalists and, subsequently, to readers. Sure, the opening of a new office might mean big things for your company, but its of little interest to the rest of the community if you dont tell them why they should care. Consider the following elements of a good press release and incorporate them into your work:
RELEVANCE: This is the most basic concern you need to address; how is your news relevant to the publications demographic? Are you providing jobs or new services? Is a prominent community figure involved? Does it relate somehow to a recent hot topic? Always...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
