Have an idea!
If you can’t think of an idea for a book or other product, get some help by asking contacts, colleagues or clients. Failing that, get some brainstorming software such as Mind Manager. If none of that helps – go for a long walk, forget everything and let your subconscious get to work.
Think
Once you have an idea, just let it mull over in your mind. Jot down associated ideas and thoughts. Produce a mind map, if that’s your thing, or a list of ideas and thoughts related to your original product concept. Always have a notebook with you so you can jot down ideas as they strike you. That means keeping the notepad by your bed so if you wake in the middle of the night you can record the idea and go back to sleep!
Set up an ideas bank
Get a folder or a concertina folder that is divided into sections. Label each section for one of the themes your book or product will cover. Put your notes into each appropriate section of the folder. As you read newspapers and magazines, tear out any useful information and bung it in the appropriate section. As you browse web sites and see useful pieces of information, print them out and...
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