It’s no surprise that your headline is crucial to the success of your article. It’s the first thing your reader will see, and it has to do many things, including getting your reader’s attention, drawing them into your article and encouraging them to read more, and summarizing what the article is about – and you’ve only got about 15 words in which to do it. This article will explain how you can avoid leaving it to chance.
There are some basic considerations when writing your headline. Who is your reader? What are the important features of your product or service? Lastly, why would your reader want to buy your product or service what benefit will reading your article offer your reader?
For maximum readership, write your headline as if you were creating short, curiosity-arousing teaser copy on an outer envelope. Compel your reader to read further without being so blatant in your headline that it turns them off.
Here are ten ways to produce effective headlines all the while taking into consideration your answers to the earlier three questions: who is your reader, what are the important features of your product or service and what...
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