A great way to draw search engine traffic to your site is to write and add keyword articles. Keyword articles are articles that you write on a particular topic and then optimize for a word or phrase that visitors frequently search for.
For example, if you have a site that sells baby gifts, you may want to write an article about choosing the perfect baby shower gift. You may optimize that article for the keyword baby shower gift. Here is an overview on how you can write keyword articles.
Pick a Specific Keyword Phrase
Do some research on what keywords visitors are typing into search engines to find information on what you have to offer. Use tools like WordTracker or the Overture Keyword Selector Tool. Dont go for the highly competitive keywords and phrases, instead pick a phrase that is searched for less often but that may be of particular interest to your customers. The more targeted your phrase the better luck you will have attracting people who are very interested in what you’re talking about.
Use Your Keyword in the Title of Your Article
Once you have decided on a keyword, use it in your title. Make sure your title is interesting...