How To Write Profitable Industrial and Technical Product Media Releases
Writing effective technical and industrial product press releases for online media sources can significantly increase your Web site’s exposure.
by Conrad Bailey, Industrial Marketing Consultant
The most common and negative traits online press releases have, is most of them are poorly optimized for search engines, value-less and just downright boring. No wonder so many Web site promoters complain about getting poor results from their press releases. They’ll blame the media, the media’s audience and even the competition… but the real problem is almost always the press release itself.
Call it what you want, a press release, news release or media release, it really doesn’t matter because if it lacks richness in value, relevant keywords and of course, newsworthy content, it’s not even worth distributing. I don’t care how many media sources you send it to, if it fails to reach your target market, nothing else really matters.
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