“If I were starting a Network Marketing company, I would say, what’s a different group of people that want to hear a story about how to succeed with network selling? What words, phrases and images do I use to help them understand what it is I have to offer?”
So opined our friend Seth Godin in an interview with John Fogg this past December (and thanks, gulliver, for bringing this comment to my attention.)
Why a “different” group (than those we have now)?
For one, too many visible people, including big name trainers, practice and teach the kinds of abusive, promise-them-anything kinds of behaviors that cause regular people, plus influential business people like Godin and Calacanis to tell us to our face that we’re low rent at best, and say they’d never even buy from a networker.
(And of course they recognize the recruit recruit approach with its emphasis on the big up-front order, as the fast-cash-grabbing method that it is for too many people doing and teaching it.)
So we wouldn’t want those kinds of practitioners of NM in the new group, would we? So they can’t come.
Second, 95% of...
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