Improve Conversion Rates – How To Turn Your Visitors Into Customers
Its pretty well documented that the most cost effective way to generate more sales on your website is to convert more of your visitors into buyers. After all, you’ve done most of the hard work (and probably spent a great deal of money) getting them there in the first place.
Here are our Top Tips that we’ve learned over the years at http://www.totsplanet.co.uk to increase conversion rates (in no particular order):
1. Homepage – Make an impression; its your shop window
You’ve only got one chance and a matter of seconds to draw your visitor in; so get it right!
Let’s assume that if someone has landed at your store, as a result of your highly targeted marketing campaign they are actually looking for something that you sell.
Half of the work is therefore done – all you now have to do is ensure that they can see that they are in the right place, as soon as they hit your homepage. Here’s how:
– Stick to standard navigation practices. Make sure all departments/categories have meaningful names and are clearly visible...
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