Consider this situation: a man walking down the street noticed an attractive spring overcoat in a clothiers window. The material, the cut and everything about the overcoat strikes him right. But there is no price card in the window and even though he wonders what the overcoats price is, his interest in the coat is not strong enough to induce him to enter the store and inquire. He is like any other shopper who knows that somewhere along he will see another overcoat just like the one he saw with the price displayed with it. And if this happens, the dealer who advertised with the price won the customer and the other who did not lost a deal.
Keep in mind that money makes the loudest noise in the commercial world. It is the most powerful of all arguments and enticements. That is why prices should be included in every advertisement that aims to sell goods. Think about this: when you see an overcoat or a shirt that you like, the first thing that comes to your mind is how much? When this thought is met to your satisfaction with the price tags included in the products, you can immediately invest to you own and perhaps the dealers benefit. The most successful businesses understand...
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