Repeat business is the key to ultimate long term success in any business.
Your goal as entrepreneur or business owner is to turn every first time customer into a life-long customer. However, in order to maximize the value of that customer, you need to encourage regular purchases on an on-going basis.
Encourage customers to come back frequently with special sales, events, frequent-buyer programs, credits towards gifts, unique offers or reminders.
In order to make this strategy work best, you need to buy aware of your customers preferences, buying patterns and styles. Its very different between industries as well as individual customers. A window contractor might only buy regular supplies once every 4 months. So if youre supplying this outfit with screws, caulking, glazing tape, and the like, youd better be aware of their buying habits, or else youll be wasting your efforts and probably annoying them at the same time, by not being aware of their preferances.
Keys To Success
Constant communication is vital. You want to establish a relationship and to do that you need continuous contact. Keeping in touch with your customers on a regular basis...
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