You will have to collect a large number of high quality links from other Web sites if you want to improve search engine ranking of your web site. And they are known as inbound links. At the same time you can improve the link popularity by getting links from other high ranking sites. Google, the popular search engine provides much link popularity of website. If your site is linked to other sites you can get listed in Google without submitting your site to Google. If you can find more sites which are high in ranking, you can increase the search engine ranking. There are many ways to increase your popularity. Few of them are explained below:
Submit your site to the search engine directories: By submitting your site to the human edited directories like dmoz.org and Yahoo your site will get an increase in the link and thus it will increase your sites search engine ranking. It may take some delay. You can even get listed much faster by linking to niche
Special directories. You can get these directories from the major search engines with the primary keywords. One of the good directories from India to submit link and to increase link popularity and search engine rankings...