Creative professionals often meet with clients for “free consultations” with the hopes of turning that consult into a paying client. Though this thought process is common and may make sense on the surface, it’s actually contradictory to the behavior of great paying clients.
By giving away the initial consultation for free, you are diminishing the value of your talents and your services, and in turn hurting your chances of closing a great deal. Potential customers who get the initial consultation for free are less likely to value what you do and will more likely balk at your fees.
You should absolutely charge a healthy amount for your initial consultation. This approach will help eliminate “bad clients” or clients who are just price shopping or looking for free advise. It will also increase the value of your creative services in the mind of the prospect. Any potential client who is “offended” by paying for the consultation was most likely never really a potential client in the first place. Turning away these types of people will help reduce the number of wasted consultations you present.
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