Its a given that running an online business means that you need to accept credit cards. If you dont then you are losing as much as 70% of your sales to competitors who do accept credit cards according to an article published by Forbes Magazine. But its not just online businesses that suffer lost sales by not accepting credit cards. That same 70% figure, and higher in some cases, is applicable for off-line businesses as well.
Most People Do Not Carry Much Cash
Thanks to direct payroll deposit and debit cards, 50% of Americans carry a few singles and may a five or ten and 40% carry around $5 or less including coins according to an opinion poll conducted by one company recently.
This means that even if you are selling low-priced items you will be chasing away as much as 90% of your potential customers if your product or service costs more than they are carrying with them at the moment and you dont accept credit and debit cards.
Even Starbucks, which has an average sales transaction amount of $4, does the bulk of their business with credit card and debit card transactions.
Statistics indicate that the average American carries at least four credit...