Anyone who owns a website wants it to be extremely popular with high amounts of traffic that converts to new business. This is the always the case whether its a local service like Andrew Hill Salon, a big company like WH Smith or a national charity such as the PCRF (Prostate Cancer Research Foundation). By developing websites everyday, we have a vast understanding of not only design, accessibility and usability for a website but more importantly, search engine optimisation. Search engine optimisation is a very competitive area with every web site wanting to come on the first page for particular key phrases. Companies want the number 1 spot in Google as well as Yahoo, MSN and AltaVista – the major players in the search engine world.
Animation Technologies focus their web site optimisation both on-site and off-site optimisation on the search engine Google, the reason being, 72.8% of online users use Google as their primary search engine. It is also the case that if you get website optimisation right in Google – gaining a high page rank – it is often the case that the other search engines will follow, even though each one has its own unique algorithm for...
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