Independent Search Engine & Directory Network (ISEDN) – Breaking News!
Watch out for a shift in the pay-per-click (PPC) industry, happening right now! This shift is finally going to give smaller search engines and directories the ability to tap into the PPC market, currently monopolized by the big guns online (Google, Yahoo & MSN). They will attain this lofty goal by banding together and delivering paid ad placements on a mass community scale for a fraction of the cost.
More and more advertisers are going to want to advertise through the ISEDN because of the sheer amount of exposure that they will be able to receive through all the search engines and directories partnered together through this network.
I was able to be the first to interview Mel Strocen, CEO of Jayde Online, Inc., the parent company of ExactSeek.com.
The Independent Search Engine & Directory Network (ISEDN) was an outgrowth of ExactSeek’s commitment to bring affordable and effective search advertising to the web community. Although ExactSeek was successful in partnering with a number of search engines and directories, it became apparent that popularization...
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